We had the pleasure of speaking with an analytics industry veteran, Amplitude product evangelist, and author of the definitive book on Adobe Analytics, Adam Greco. Joining Billie and Billy for their deep dive with Adam is a special co-host, Jeremy Stern, who leads our Analytics practice at WillowTree.
In this episode, you’ll hear about Adam's decision to leave his role in consulting to become a product evangelist for Amplitude, and his insights on how product and marketing teams can increase collaboration. Adam also does some vision casting, predicting a massive convergence of digital analytics platforms in the future. Whether you’re just starting out in analytics or leading a large product team, this episode is an invaluable resource.
Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
